Customer Service

PRODUCT QUESTIONS

Products
We appreciate your interest in our family of fishing brands and products. Our current merchandise is available to view online in our Products section. South Bend does not sell directly to the public, therefore our online products will not include pricing. Please register to be included on the newsletter/email list and you will be notified when new products become available, for promotions or other special events. You may unsubscribe at any time.

Product Sales and Distribution
South Bend does not sell directly to consumers. South Bend products are available to retailers and distributors through our distribution partner, Maurice Sporting Goods. To locate a retailer that carries South Bend products please visit our Find a Retailer page.

warped image of product page

DEALER INFORMATION

Become a Dealer
Visit our Become a Dealer section for more information on becoming a South Bend Sporting Goods dealer.

Current Dealers
Current South Bend dealers may login to our distribution partner, Maurice Sporting Goods here.

MARKETING

Charitable Giving
The South Bend brands reach deep into our communities through programs that help and support the sport that brings our families so much joy, including organizations that help raise money and awareness to conditions that continue to challenge our family community. Please visit South Bend Gives Back to learn more about the organizations and families we are committed to helping.

Promotions
Occasionally South Bend may sponsor events or run promotions. These promotions will be posted in our News & Events section as well as through our mailing list subscriptions. Please register to be included on the newsletter/email list and you will be notified when new products become available, for promotions or other special events. You may unsubscribe at any time.

Press Release and Media Information
All of the latest news from South Bend can be found by registering to be included on the newsletter/email list or by checking out our News & Events section.

Newsletter/Mailing List Sign-up
South Bend distributes news and information to interested subscribers via email. When you sign up to receive email from South Bend, you can expect occasional delivery at the rate of approximately one per month, never more than one per week. The newsletter/email may contain anything from articles showcasing South Bend products, to South Bend sponsorship events, promotion information, and more.

Click here to register to be included on the South Bend newsletter/email list.

Newsletter/Mailing List Unsubscribe
You will find an instant unsubscribe link at the bottom of every email we send out. You can also unsubscribe here on our website.

Mom and kids smiling

Dad and son, son is holding fish he caught.

PRIVACY POLICY, TERMS & CONDITIONS

Our Terms & Conditions page details the terms of use for our website and our privacy policy.

CORPORATE INFORMATION

About South Bend Sporting Goods
South Bend® Sporting Goods has been creating outdoor memories for over 100 years. We've devoted a lifetime to creating products that allow families to experience the joys of fishing. Our heritage is family fishing, it's in our DNA – it's our passion and why we introduce dependable, affordable products that attract millions of anglers to our family year after year. Learn more about us by visiting the About Us section which includes the links below.