header banner images for News & Events showing group fishing from bridge, a young boy with small fish he caught and a 3 generation family fishing from a boat.

News & Events

2017.04.20
South Bend's Lunkerville Announces Heroes On The Water Episode Premiere on Discovery Channel's Destination America

ADDITIONAL SOUTH BEND'S LUNKERVILLE "HEROES ON THE WATER: JUSTIN VAIL" EPISODE TO AIR ON WORLD FISHING NETWORK AND DESTINATION AMERICA

April 20, 2017 - South Bend’s Lunkerville,...

2017.02.21
South Bend's Lunkerville Teams Up With Heroes On The Water

OVERWHELMING VIEWER RESPONSE INSPIRES A NEW EPISODE FOR THE 2017 SEASON

Feb 21, 2017 - South Bend’s Lunkerville, the award-winning TV series that “catches real people with real fish...

2016.07.05
New and Improved Ready2Fish® Combos

SOUTH BEND® UNVEILS INNOVATIVE, NEW AND IMPROVED READY2FISH COMBOS AT ICAST 2016

July 5, 2016 - Since 1906, South Bend has been...

2016.07.05
New South Bend Products for 2017

SOUTH BEND® UNVEILS INNOVATIVE NEW PRODUCTS FOR 2017

South Bend Sporting Goods, known for offering easy, affordable, and practical fishing tackle...

05.03.2017
National Fishing and Boating Week Begins with Nationwide Event

GET READY TO HAVE SOME #REELFUN DURING NATIONAL FISHING AND BOATING WEEK!

Celebrate National Fishing and Boating Week with kick-off events hosted at Walmart stores...