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South Bend Unveils Innovative Products at ICAST 2015



ORLANDO, FL (July 6, 2015) - South Bend® unveiled a number of exciting new products to its family-friendly product assortment at ICAST 2015.

The new Insulated Bait Holder and Collapsible Bait Bucket are both designed to include simple but essential features to maximize anglers’ overall fishing experience. The insulated bait holder not only stores bait, but also preserves its quality. With its foam insulation, it keeps worms cool and lively, in the hottest of conditions, and its “correctly facing” lid opens away from the body allowing for easier bait retrieval.

South Bend's Insulated Bait Holder
South Bend's Collapsible Bait Bucket

The new Collapsible Bait Bucket is designed to maximize space in the car or boat without sacrificing quality. The collapsible design easily stows in the smallest of spaces for crowded trips to and from the water.

South Bend’s new Deluxe Fish Scaler is designed with an easy-empty compartment on the back to catch scales. With its comfort grip and stainless steel blade, scaling fish will require less force and in the end will produce far less mess.

South Bend's No Mess Fish Scaler South Bend's Sheath Cutting Board & Knife

The new Sheath Cutting Board & Knife is another simple innovation that makes a big difference. This new cutting board is designed to include a sheath to eliminate lost knives, and the lost time associated with looking for them. “We are really excited about the new innovative products we are bringing to South Bend. We focused on bringing solutions to the market that simply address and solve some big consumer frustrations. It’s about making different aspects of fishing easier for the average fisherman,” said Tim Austen, Product Manager.

About South Bend Sporting Goods
South Bend Sporting Goods, a family fishing tradition since 1906, has devoted a lifetime creating products that allow anglers to experience the joys of fishing. South Bend’s heritage has been built by introducing dependable, high quality and affordable fishing tackle that attracts millions of anglers to our family year after year. South Bend’s comprehensive product assortment includes: rods, reels, combos, terminal tackle and fishing accessories. South Bend™ is a Big Game International brand. For more information about South Bend, please visit South-Bend.com.

About Big Game International
Big Game International is a leading manufacturer and designer of products that encompass all sporting goods categories. Expertise in sourcing, product development, packaging, cosmetics and marketing allow Big Game International to deliver high quality, competitively priced products and programs to our partners and customers. For more information about Big Game International, please visit Big Game International.



Scott Griffith, VP Marketing, Big Game International
E: Scott.Griffith@biggameintl.com
P: (847) 715-1203