South Bend Sporting Goods

Since 1906, South Bend has been a leader in the industry, best known for inventing the legondary Bass-O-Reno Lure and offering quality fishing products at value prices for novice and recreational anglers. South Bend constantly reviews, improves and re-designs products to offer fresh and compelling concepts into new markets to help grow the industry by bringing in young anglers to broden the demographic and reinvigurate the sport of fishing.