Promotions & Product Introductions

South Bend creates family centered promotions and products

Fishing first-timers, seasoned anglers and those looking for a bit more adventure will love South Bend's new products that are innovative, value-driven and unique in the marketplace.

Introducing ZooKids fishing Combos with free admission to the Zoo or Aquarium

Our new 1-piece fishing combos are the first young children’s products to be created under the Zoo Kids™ brand.

The Zoo Kids™ mission is to provide retailers and their customers interactive and educational products that include value-added extras such as our free admission offer to any local AZA Zoo or Aquarium.

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Take the kids to the Zoo for free with the Zoo Kids promotion!

River Monsters Nomad Portable Series Spinning and Spincast Combos with Monster Tackle Kit

River Monsters Fishing Adventure Gear

In the spirit of the  unknown... River Monsters themed equipment, with an eye for quality and value, includes Spinning and Spincast Combos and Combos + Kits, loaded Tackle Boxes and Kits, Lure Assortments, Accessory Kits and Portable Combo Kits with 4-section rods and ultra-cool, ultra-unique grommeted packaging.

This line of fishing adventure gear was inspired by the #1 series on Animal Planet, a show that is seen by over 97 milllion U.S. households daily.*

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*Source: Nielsen; Season 1 (4/5/09 - 5/30/10) & Season 2 (4/25/10 - 5/30/10);
Sundays at 10 PM

Proton and Neutron Spinning and Spincast Combos and Spincast Reels

South Bend® Sporting Goods, a family fishing tradition since 1906, proudly introduces four new spincast reels and combos; Neutron™ & Proton™. Our new product line-up is very simple – value priced equipment that’s easy to use, in the latest styles and colors that any family can afford.

Neutron™ and Proton™ have been designed with features found on higher priced equipment – the Neutron™ 30XL features a star drag and free spool switch while Proton comes in a deep gun metal, stainless steel housing equipped with a free spool switch, reversible handle and adjustable dial drag – pre-spooled with monofilament line these reels are action matched and ready to “fish”.

Once again, South Bend® has created a solution for today’s active family looking for an inexpensive way to get outside and enjoy the outdoors.

View Proton and Neutron Product Details, Features & Specs >>

Proton and Neutron Spinning and Spincast Combos and Spincast reels all new for 2011!