Promotions & Product Introductions

Our new 1-piece fishing combos are the first young children’s products to be created under the Zoo Kids™ brand.

The Zoo Kids™ mission is to provide retailers and their customers interactive and educational products that include value-added extras such as our free admission offer to any local AZA Zoo or Aquarium.

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In the spirit of the  unknown... River Monsters themed equipment, with an eye for quality and value, includes Spinning and Spincast Combos and Combos + Kits, loaded Tackle Boxes and Kits, Lure Assortments, Accessory Kits and Portable Combo Kits with 4-section rods and ultra-cool, ultra-unique grommeted packaging.

This line of fishing adventure gear was inspired by the #1 series on Animal Planet, a show that is seen by over 97 milllion U.S. households daily.*

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*Source: Nielsen; Season 1 (4/5/09 - 5/30/10) & Season 2 (4/25/10 - 5/30/10);
Sundays at 10 PM

South Bend® Sporting Goods, a family fishing tradition since 1906, proudly introduces four new spincast reels and combos; Neutron™ & Proton™. Our new product line-up is very simple – value priced equipment that’s easy to use, in the latest styles and colors that any family can afford.

Neutron™ and Proton™ have been designed with features found on higher priced equipment – the Neutron™ 30XL features a star drag and free spool switch while Proton comes in a deep gun metal, stainless steel housing equipped with a free spool switch, reversible handle and adjustable dial drag – pre-spooled with monofilament line these reels are action matched and ready to “fish”.

Once again, South Bend® has created a solution for today’s active family looking for an inexpensive way to get outside and enjoy the outdoors.

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