South Bend Brands header image showing logos of many South Bend brands and product lines

South Bend Brands

We love fishing as much as you do
South Bend® was born from a love of fishing. For over 100 years our family has developed innovative quality tackle and accessories for your family at a value driven price. The South Bend® brand can be found on a wide variety of terminal tackle, rods, reels, combos, tools and accessories.

Simply put, South Bend® is a family of fishing brands. South Bend encompasses recognizable names such as Ready 2 Fish®, Ultrafight Tackle, Mudville Catmaster and ZooKids. Within the South Bend family you will also find many high-quality, value-driven product lines such as Microlite, Trophy Stalker, Black Beauty, Equinox, Raven, Blaze, WormGear, Proton, Neutron, Competitor, Rippin Stix, Crappie Stalker and Shredder.

Hooks arranged into a heart on wood deck

South Bend - A Family Fishing Tradition Since 1906 Ready 2 Fish - Everything You Need To Start Fishing Today Mudville Catmaster - The Complete Catfish Solution