South Bend Gives Back

OUR COMMITMENT HAS NEVER WAVERED SINCE THE BEGINNING. CREATING PRODUCTS THAT ARE FOCUSED ON THE OUTDOOR FAMILY.

South Bend is a family company with a heritage and commitment of bringing generations together through the simple pleasures of fishing. South Bend has never lost sight of the importance of family; telling stories, passing on traditions and respecting our natural world. Since the very beginning, we've listened to our customers and designed products to make getting together and sharing special moments easier.

FROM REEL TO REAL - THE SOUTH BEND FAMILY GIVES BACK

Today, South Bend takes its level of commitment one step further. The South Bend brands reach deep into our communities through programs that help and support the sport that brings our families so much joy, including organizations that help raise money and awareness to conditions that continue to challenge our family community.

The Redbone™ by Hurricane brand is our popular line of high-performance saltwater inshore and offshore rods used by anglers coast-to-coast. Years ago we joined the fight against the killer disease cystic fibrosis through the Redbone™ Celebrity Tournament Series. Lifelong fisherman Gary Ellis founded the tournament when his daughter Nicole, now a twenty-something adult, was diagnosed with the disease as a baby. Over the years the tournament has attracted celebrities and popular sports figures alike and has raised over $10 million to help fund the Cystic Fibrosis Foundation. In addition to the tournament proceeds, a percentage of all Redbone™ by Hurricane rod sales are donated by South Bend directly to the Foundation.

For additional information and events visit www.redbone.org

For product information visit www.hurricanetackle.com

In 2009 Ready 2 Fish™, in collaboration with Bright Pink® created two pink, all-inclusive combos designed for female anglers. Featuring contemporary graphics and colors these combos have been created to get the modern female to enjoy fishing while helping the Bright Pink® cause of educating women about the risks of breast and ovarian cancer. Bright Pink® is the national not-for-profit breast and ovarian cancer organization focusing on prevention and early detection for high-risk young women.

Bright Pink®, founded in 2007 by Lindsay Avner, a young women, who at 23 underwent a preventative double mastectomy after testing positive for a genetic mutation that put her at high risk of developing breast cancer. Bright Pink's members act as advocates for the health of all women and focus on providing support and information about the prevention and risk of breast and ovarian cancer. South Bend is committed to help Bright Pink's cause by donating a portion of every pink R2F® product purchase directly to the Bright Pink® organization.

For additional information visit www.bebrightpink.org

For product information visit www.ready2fish.net

South Bend supports Take Me Fishing™, a not-for-profit organization dedicated to ensuring the legacies of boating, fishing and conservation. By working with the Take Me Fishing™ foundation, South Bend helps sponsor educational events and programs and donates a portion of sales from our N GAGE Outfitters® partner brand of fishing products directly to Take Me Fishing™. These contributions will assist Take Me Fishing™ in their mission to promote the joys of fishing and boating and further raise awareness about protecting our rivers, lakes, streams and oceans for generations to come.

In addition to contributions to Take Me Fishing™, we developed a lifestyle brand of fishing gear and clothing to engage a new generation of anglers. To further amplify our mission of attracting today's youth into fishing, we've recruited Aaron McAlexander, a Take Me Fishing™ Master Caster and spokesperson for the "N GAGE® Nation." While promoting the N GAGE® brand Aaron, a Fishery Biologist, actively works to educate today's youth on the value of protecting our fisheries and the environment. It's this same passion and commitment to working with the younger generation in raising awareness about fishing and the environment that perfectly compliment the efforts of the Take Me Fishing™ legacy and exemplify what South Bend's heritage has been and will always be about...family.

For information visit www.takemefishing.org

For product information visit www.ngageoutfitters.com