Our Past Defines Us

South Bend® Fishing was born in the heartland of America over 100 years ago. This is our heritage. This is what defines South Bend and why we've been successfully creating family fishing memories for generations.

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Antique South Bend Fishing Catalog Covers "Fish and feel fit!" and "FISHING, What Tackle and When"

South Bend proudly supports the Recreational Boating & Fishing Foundation, RBFF

Find out the When, Where and How to Fish at TakeMeFishing.org

News & Events

	Introducing Zoo Kids® South Bend launches Zoo Kids at 2011 ICAST Sport- fishing Trade Show. >>
	River Monsters! South Bend launches River Monsters Fishing Adventure Gear. >>

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Featured Products

RIVER MONSTERS Fishing Adventure Gear, inspired by the #1 show on Animal Planet is a new line of...

NEW for 2011 - Proton Spincast Reel Series with left or right hand retrieve is great for Big Water...

NEW for 2011 - Neutron Spincast Reel Series with graphite body and adjustable dial or star drag...

Redesigned for 2011! Ideal for novice or experienced anglers High quality and wide variety for...

NEW for 2011 - Neutron Spinning Combo is an all-purpose medium action combo Click the main...

NEW for 2011 - Proton Spinning Combo is an all-purpose medium action combo Click the main view...

NEW for 2011 - Proton Spincast Combo is an all-purpose medium-heavy action combo Click the...

NEW for 2011 - Proton Spincast Combo is an all-purpose medium action combo Click the main view...

NEW for 2011 - Neutron Spincast Combo is an all-purpose medium action combo Click the main...

Includes value added incentive of free admission to any local AZA Zoo or Aquarium with purchase of...

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