South Bend combos on the dockA BRAND YOU CAN DEPEND ON  NO MATTER WHAT YOU'RE FISHING FOR

The South Bend brand represents an emotional connection between our products and our customer’s fishing experience. We’re exciting yet affordable - a brand you can depend on no matter what you’re fishing for.

Experience the South Bend brand and the new product line-up that we’ve spent over 100 years developing and perfecting.

FISHING! CAMPING! ROAD TRIP!

Lunkerville Road Trip

LUNKERVILLE GOES ON THE ROAD, RV STYLE

South Bend's Lunkerville has headed out on the first road trip of 2017 to start shooting next season's episodes. This trek will take Mike D and his crew around upstate New York and into Canada in a rented RV! They'll be fishing with some great guests that are famous in their respective locales. Check out all new episodes of South Bend's Lunkerville beginning in January on WFN - World Fishing Network and CBS Sports... and check out full episodes of previous seasons on Amazon Prime Video, YouTube, Vimeo and lunkerville.com!