South Bend combos on the dockA BRAND YOU CAN DEPEND ON  NO MATTER WHAT YOU'RE FISHING FOR

The South Bend brand represents an emotional connection between our products and our customer’s fishing experience. We’re exciting yet affordable - a brand you can depend on no matter what you’re fishing for.

Experience the South Bend brand and the new product line-up that we’ve spent over 100 years developing and perfecting.

SOUTH BEND'S LUNKERVILLE

South Bend's Lunkerville

South Bend is moving up front and center stage with a new multi-year, title sponsorship with Lunkerville, the award-winning, internationally syndicated television fishing series. A show like no other, Lunkerville’s host, Mike D is never the expert but his guests are. And just like South Bend, Mike D embraces everything we love most about fishing -- fun, easy and affordable. It’s Americana at it’s best..