South Bend combos on the dockA BRAND YOU CAN DEPEND ON  NO MATTER WHAT YOU'RE FISHING FOR

The South Bend brand represents an emotional connection between our products and our customer’s fishing experience. We’re exciting yet affordable - a brand you can depend on no matter what you’re fishing for.

Experience the South Bend brand and the new product line-up that we’ve spent over 100 years developing and perfecting.

#ReelFun FISHING EVENTS

#ReelFun Fishing Events

Get ready to have some #ReelFun during National Fishing and Boating Week!

Take Me Fishing™ and Vamos A Pescar in partnership with Walmart®, South Bend® and Fishing League Worldwide (FLW) are hosting more than 1,000 events at Walmart stores across the country where people of all ages and skill levels can learn tips on fishing tackle and techniques firsthand from expert FLW anglers.

Learn more about #ReelFun Fishing Events >