The South Bend brand represents an emotional connection between our products and our customer’s fishing experience. We’re exciting yet affordable - a brand you can depend on no matter what you’re fishing for.
Experience the South Bend brand and the new product line-up that we’ve spent over 100 years developing and perfecting.
South Bend is moving up front and center stage with a new multi-year, title sponsorship with Lunkerville, the award-winning, internationally syndicated television fishing series. A show like no other, Lunkerville’s host, Mike D is never the expert but his guests are. And just like South Bend, Mike D embraces everything we love most about fishing -- fun, easy and affordable. It’s Americana at it’s best.