header banner images for News & Events showing group fishing from bridge, a young boy with small fish he caught and a 3 generation family fishing from a boat.

National Fishing and Boating Week Begins with Nationwide Event



Celebrate National Fishing and Boating Week with kick-off events hosted at Walmart stores across the United States June 2-4, 2017. These #ReelFun Fishing Events, sponsored by Zip™ Firestarters, will help you prepare for summer fun on the water.

South Bend® in partnership with Take Me Fishing™, Vamos A Pescar™, Zip™ Firestarters, Walmart® and Fishing League Worldwide (FLW) are hosting nearly 2,000 events at Walmart stores across the country where people of all ages and skill levels can learn tips on fishing tackle and techniques firsthand from expert FLW anglers. Everyone who attends will have the opportunity to test their casting skills, enter to win prizes, purchase a fishing license and play fishing-related games. Attendees will also receive a free digital subscription to FLW Bass Fishing magazine and a free protective fishing license holder just for stopping by.

CLICK HERE to visit takemefishing.org/reelfun to find the dates and times of these #ReelFun Fishing Events at a Walmart store near you.

ReelFun Fishing Events
FLW Ambassadors with kids

"National Fishing and Boating Week is the perfect time to get involved in fishing," said Scott Griffith, vice president of marketing for South Bend. "Whether the angler is experienced, or only gets out there occasionally for fun, this is the time of year to do it. And now it’s easier than ever for people to get all the equipment and information they need to make the fishing experience successful, affordable and fun. We’re proud to be partnering with FLW, the RBFF, Zip Firestarters and Walmart to make that happen."

Take Me Fishing logo Vamos A Pescar logo
South Bend logo Zip Firestarter logo
Walmart logo FLW logo

*Event details are subject to change. For more information, please email info@flwfishing.com or call 270-252-1000.


Scott Griffith, VP Marketing, Big Game International
E: Scott.Griffith@biggameintl.com
P: (847) 715-1203