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New and Improved Ready2Fish® Combos

2016.07.05

SOUTH BEND® UNVEILS INNOVATIVE, NEW AND IMPROVED READY2FISH COMBOS AT ICAST 2016

July 5, 2016 - Since 1906, South Bend has been known for offering quality products at an exceptional value, that make fishing easy and fun for anglers of all ages and skill levels. In keeping with this tradition, and to further the brand’s mission of continual improvement and innovation, South Bend has completely redesigned its best-selling, all-in-one Ready2Fish combos, and will unveil the new product at ICAST 2016.

Ready2Fish Multi Species Spin Combo

Ready2Fish TriCor Rotor

The new and improved Ready2Fish combos feature a new TRICOR rotor design—completely reengineered to provide improved balance, as well as greater strength, stability, and durability to last longer and keep you on the water longer.

In addition, the redesigned South Bend Ready2Fish features a new tackle box that is lighter, sleeker and easier to handle, while still containing everything you need to start fishing today. The exclusive Easy Transport System ensures secure closure, and the patented design is still the only tackle box that clips on and off the rod for easy carrying and storage.

Ready2Fish Tackle Box Kit
Ready2Fish Instructions

South Bend has also refreshed the Ready2Fish packaging design to feature simplified, step-by-step instructions that seamlessly walk consumers from initial set-up to first cast and beyond.

“Over the years, South Bend’s Ready2Fish product line has been one of the brand’s most loved products,” said Scott Griffith, Vice President of Marketing for South Bend. “It has given literally millions of consumers everything they need to start fishing, at a tremendous value. So the bar was set very, very high for this redesign project. It’s testament to the skill and dedication of our team that the new South Bend’s Ready2Fish line will deliver such significant improvements over its predecessors. We’re going to be proud to announce at ICAST that the best fishing product in its class just got better!”