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New South Bend Products for 2017



South Bend Sporting Goods, known for offering easy, affordable, and practical fishing tackle solutions for over 100 years, will unveil a number of innovative new products for 2017.

The South Bend Egg Aerator (US Patent Pending) is the first self-contained, free-floating aerator that takes the hassle out of aerating your live bait or livewell. The smooth, fish-friendly egg design is free of corners and sharp edges that could harm live bait or catches—and it requires no wires, brackets or long tubes that could get kinked or tangled. An additional tube is included with each unit, which allows for the option to aerate from the bottom of a livewell or bucket. The Egg Aerator is also a year-round fishing solution, since its free-floating design allows it to be used to prevent hole freeze-up when ice fishing. As opposed to other bulkier and heavier aeration units, which are powered by C and D batteries, the Egg Aerator provides up to 12 hours of use on a single AA Alkaline or extended use AA lithium battery. This innovative new aerator is sure to be the next must-have practical solution on fishing boats everywhere.

South Bend Egg Aerator

South Bend’s LED Fish Light is an all-purpose fishing light that can be used either submerged or floating to attract large schools of baitfish. Equipped with 30 feet of cord, as well as an inflatable float, this LED Fish Light gives anglers maximum flexibility for placement in deeper water as well as right at the surface. The South Bend LED Fish Light runs for hours on just 4 AA batteries, and is bright enough to be used as an emergency strobe if necessary.

Floating fish Light

The new Ultimate Wood Fillet Board makes cleaning and filleting fish more efficient, safe and secure. The unique mouth-spreader feature quickly and easily slides into the mouth of the fish, holding it firmly in position and eliminating the need for the “thumb in the mouth” technique or clamps, which seldom accommodate larger fish. The board also includes a tail pin to further minimize the possibility of slipping and sliding. The Ultimate Fillet board works for all sizes of fish, but makes filleting larger fish particularly easier than comparable boards.

Ultimate Wood Fillet Board Collapsible Bucket

The new Collapsible Utility Buckets are another simple, multi-purpose solution, which are a must have for any family fishing trip or outing on the boat. Offered in both a large 2.6 gallon and a smaller 1.3 gallon size, these durable buckets are fully-collapsible to lay flat for easier storage or carrying to and from the water. They are made from a combination of plastic and rubber to prevent corrosion, and are great for everything from carrying live bait, to collecting shells or keeping your favorite beverage cold.

“For 110 years, South Bend has been striving to make fishing more fun, easy, and affordable for anglers of all ages and skill levels,” said Scott Griffith, Vice President of Marketing for South Bend. “These new products really deliver on that brand promise, and we couldn’t be prouder or more excited to launch them at ICAST, 2016.”